I can see this app being useful for the terminally lazy with relative few pics but I'd rather put in a few minutes tagging photos using Photoshop Elements when taking them off the memory card than trying to remember details about the pictures in order to search using photology. right now I can get every pic taken at my kids 5th birthday parties by just searching on kids/birthday/5th. After taking a look at the Photology site, I can't see how this app can do better. It may put you in the ballpark by searching on the month their birthday is in but if you had the party in a different month and you don't want to have to bother trying to remember that then you're lost.

This would be a nice app if free. I'm waiting for Google to buy the company and fold it into Picasa.

Disclaimer: I'm one of the guys behind Photology.

It's not that people are "terminally lazy," but rather that they're busy or distracted or just not super-diligent. And honestly, when you've got a full memory card with 1000 pictures, no one is going to take the time to manually tag and organize all of them.

Photology takes care of all that work for you by automatically analyzing your photos. It's very easy to find you photos once Photology has analyzed them. There's a crazy amount of research behind that analysis, which is why Photology isn't free. But we feel $39 is a fair price for the functionality.

I invite you to go to http://www.getphotology.com and download the software and give it a try before you judge it to be inferior. It really is a very effective and easy way to find your photos.